Privacy Policy

Last updated: 16 July 2026

Postpartum respects your privacy and understands the sensitive nature of the information shared with us during pregnancy, postpartum and infant-feeding care.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you:

  • visit our website;

  • contact us;

  • purchase a digital product;

  • make or manage a consultation booking;

  • receive a home visit or telehealth consultation;

  • subscribe to our communications; or

  • otherwise interact with Postpartum.

Postpartum is operated by Postpartum Pty Ltd, ABN 56 686 997 160.

In this Policy, “Postpartum”, “we”, “us” and “our” refer to that business.

1. Privacy laws

We handle personal information in accordance with applicable Australian privacy legislation, including:

  • the Privacy Act 1988 (Cth);

  • the Australian Privacy Principles;

  • the Health Records and Information Privacy Act 2002 (NSW); and

  • other legal, professional and record-keeping obligations that apply to our services.

Health information is sensitive information and receives additional protection under privacy law.

2. Information we may collect

The information we collect depends on how you interact with us.

Website enquiries and communications

When you contact us, we may collect:

  • your name;

  • email address;

  • telephone number;

  • the content of your enquiry; and

  • any other information you choose to provide.

Digital product purchases

When you purchase an eBook or another digital product, we may collect:

  • your name;

  • email address;

  • billing information;

  • products purchased;

  • payment and transaction details;

  • discount or promotional information; and

  • records of receipts, refunds and communications.

Payments are processed through third-party payment providers. We do not ordinarily receive or store your complete credit or debit card details.

Consultation bookings

When you enquire about or book a consultation, we may collect:

  • your name and contact details;

  • your date of birth;

  • your residential or service address;

  • appointment preferences;

  • the type of consultation requested;

  • booking, payment and cancellation information;

  • information about your baby;

  • your reasons for seeking support; and

  • any information needed to determine whether our services are appropriate for you.

For home visits, we may also collect information about:

  • your address and property access;

  • parking or entry instructions;

  • known infectious illnesses;

  • animals at the property;

  • smoking or environmental risks; and

  • other information reasonably required to provide a safe home visit.

Health and consultation information

Where you receive a consultation, we may collect health and other sensitive information about you and your baby, including:

  • pregnancy, birth and postpartum history;

  • physical and emotional health;

  • medications, allergies and relevant medical history;

  • breastfeeding, expressing, bottle-feeding or infant-feeding history;

  • previous assessments, diagnoses or treatment;

  • your baby’s birth, health, growth and feeding;

  • advice provided by other health professionals;

  • consultation notes and assessments;

  • recommendations, referrals and care plans;

  • relevant correspondence;

  • documents, photographs or videos you choose to provide; and

  • follow-up information about your progress.

We only collect health information that is reasonably necessary to assess your needs, provide our services, maintain appropriate clinical records or meet our legal and professional obligations.

Information about another person

You may provide information about your baby, partner, family member or another health professional.

Where you provide another person’s personal information, you should be authorised to provide that information where required.

A parent or guardian may provide information reasonably necessary for the care of their baby or child.

Website and technical information

When you use our website, Postpartum and our service providers may collect technical information such as:

  • your IP address;

  • browser and device type;

  • pages viewed;

  • the date and time of access;

  • the website you visited before ours;

  • approximate location;

  • cookie identifiers; and

  • information about how you use the website.

3. Remaining anonymous

You may browse most areas of our website without identifying yourself.

We generally need your identity and contact details to:

  • respond to an enquiry;

  • deliver a digital product;

  • process a payment;

  • make or manage a booking; or

  • provide a consultation.

We may not be able to provide a product or service if the information reasonably required for that purpose is not provided.

4. How we collect information

We may collect personal information:

  • directly from you through our website, booking forms, questionnaires, emails, telephone calls and consultations;

  • when you purchase a product or make a payment;

  • from a parent, guardian or person acting with your authority;

  • from another health professional with your consent or where permitted by law;

  • through cookies and website analytics; and

  • through third-party platforms used to provide our website, bookings, payments, telehealth or communications.

Where practical, we collect personal and health information directly from you.

5. Why we collect and use information

We may collect, hold and use personal information to:

  • respond to enquiries;

  • determine whether our services are appropriate for you;

  • arrange and provide home visit and telehealth consultations;

  • provide professional assessments, education and recommendations;

  • communicate before and after a consultation;

  • provide follow-up information and resources;

  • maintain accurate clinical and business records;

  • deliver digital products and download links;

  • process payments, receipts, invoices and refunds;

  • send appointment confirmations and reminders;

  • manage cancellations and rescheduling;

  • contact another health professional with your consent;

  • operate, secure and improve our website and services;

  • prevent fraud, misuse or unauthorised access;

  • manage complaints, incidents and disputes;

  • meet professional, insurance, taxation, accounting and legal obligations;

  • respond to a serious threat to health or safety where permitted by law; and

  • send marketing communications where you have consented or where otherwise permitted.

We will not ordinarily use health information to target marketing communications.

6. Consent and health information

We generally collect health and other sensitive information with your consent or where collection is otherwise authorised by law.

When you voluntarily provide health information through a booking form, questionnaire, email or consultation, you consent to us handling that information for the purposes explained in this Policy and at the time of collection.

This may include health information about your baby where it is reasonably necessary to provide the consultation.

We may seek additional consent before:

  • obtaining information from another health professional;

  • disclosing information for a purpose unrelated to your care;

  • making an audio or video recording;

  • using a photograph, testimonial or story for marketing; or

  • using information in another way that you would not reasonably expect.

We do not ordinarily record consultations.

You may withdraw a consent you have provided by contacting us. Withdrawing consent will not affect information handling that occurred before the withdrawal and may limit our ability to provide ongoing services.

7. When we may disclose information

We may disclose personal information where reasonably necessary to:

  • the practitioner providing your consultation;

  • authorised employees and contractors assisting Postpartum;

  • website hosting, booking, payment, telehealth, email, cloud storage and IT providers;

  • accountants, lawyers, insurers and other professional advisers;

  • another health professional with your consent;

  • emergency services or health professionals where necessary to respond to a serious threat to health or safety;

  • government agencies, regulators, courts or law-enforcement bodies where required or authorised by law; or

  • a purchaser or successor if the business is restructured or transferred, subject to appropriate confidentiality and privacy arrangements.

Service providers are only given the information reasonably required to perform their services.

We do not sell or rent personal or health information.

8. Overseas storage and processing

Some technology providers used by Postpartum may store, process or allow access to personal information outside Australia.

These providers may include our:

  • website host;

  • booking and scheduling platform;

  • payment processor;

  • telehealth platform;

  • email provider;

  • cloud storage provider; and

  • website analytics services.

Our hosted website and some other service providers may process information in the United States. Their affiliates and subcontractors may also process information in other countries.

Where required, we take reasonable steps to ensure that overseas handling is consistent with applicable Australian privacy obligations.

The providers and countries involved may change as our systems change. We will update this Policy where there is a material change to our overseas information-handling arrangements.

9. Marketing communications

We may send educational content, news or information about Postpartum products and services where you have consented or where otherwise permitted by law.

Purchasing a product, submitting an enquiry or booking a consultation does not automatically require you to subscribe to marketing.

Marketing communications will identify Postpartum and include a way to unsubscribe.

You can also withdraw your consent by contacting us.

Unsubscribing from marketing will not prevent us from sending necessary transactional or service communications, including:

  • purchase receipts;

  • download links;

  • appointment confirmations;

  • appointment reminders;

  • consultation information; and

  • information relating to an existing booking or purchase.

10. Cookies and website analytics

Our website host and other service providers may collect information about your browser, network, device, IP address and use of the website in order to operate, secure and improve the site.

Our website may use cookies and similar technologies to:

  • provide website functionality;

  • remember preferences;

  • understand website usage;

  • improve website performance;

  • detect security issues; and

  • measure the effectiveness of communications or marketing.

You may be able to control non-essential cookies through our website cookie settings or your browser.

Disabling certain cookies may affect how the website functions.

11. Information security

We take reasonable steps to protect personal and health information against misuse, interference, loss and unauthorised access, modification or disclosure.

Depending on the information and systems involved, these measures may include:

  • password and access controls;

  • multifactor authentication where available;

  • secure cloud and practice-management systems;

  • restricted access to clinical records;

  • reputable payment providers;

  • staff and contractor confidentiality obligations;

  • device and software security measures; and

  • secure destruction or de-identification when information is no longer required.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

Please contact us promptly if you believe information provided to Postpartum has been accessed, disclosed or used without authorisation.

We will assess and respond to suspected data breaches and notify affected individuals and regulators where required by law.

12. Retaining information

We retain information for as long as reasonably necessary to provide our services and meet our clinical, legal, professional, insurance, taxation and business obligations.

Health records created by Postpartum will generally be retained in accordance with NSW requirements.

This means that we generally retain:

  • health information about an adult for at least seven years after the last occasion on which we provided a health service to that person; and

  • health information collected about a person while they were under 18 until that person turns 25.

Information may be retained for longer where required by law, professional standards, insurance arrangements or an actual or anticipated legal claim.

When information is no longer required, we take reasonable steps to securely destroy or de-identify it, subject to applicable record-retention requirements.

13. Accessing or correcting your information

You may ask to access personal or health information we hold about you.

You may also ask us to correct information that is inaccurate, incomplete, out of date, irrelevant or misleading.

To make a request, contact us using the details below. We may need to verify your identity before providing access or making a correction.

We will respond within a reasonable period.

Privacy laws may permit or require us to refuse access in limited circumstances. Where appropriate, we will explain the reason for the refusal and the available complaint options.

We do not charge a fee for making a request. A reasonable fee may apply to substantial costs involved in providing access where permitted by law. We will tell you about any proposed fee before incurring that cost.

14. Privacy complaints

Please contact us if you have a question or concern about how we have handled your information.

We will:

  • acknowledge your complaint;

  • review the circumstances;

  • request further information where necessary; and

  • respond within a reasonable period.

If you are not satisfied with our response, you may be able to make a complaint to:

  • the Office of the Australian Information Commissioner; or

  • the Information and Privacy Commission NSW.

15. Changes to this Policy

We may update this Privacy Policy when our services, technology providers, business practices or legal obligations change.

The current version will be published on our website with the updated date shown at the beginning of the Policy.

16. Contact us

Questions, access or correction requests and privacy complaints can be sent to

Email: hello@postpartumco.com
Legal entity: Postpartum Pty Ltd
ABN: 56 686 997 160